Adam and Louisa

In the final episode of the series, facially-disfigured campaigner Adam Pearson goes head-to-head with 21-year-old WAG lookalike Louisa Day in what could be his biggest challenge yet.

25-year-old graduate Adam Pearson was born with Neurofibromatosis, a rare condition that caused benign growths to grow on his head and face, impairing both his sight and hearing. Despite undergoing 27 surgical procedures, the growths remain prominent and Adam has lived through years of bullying as a result. Having accepted his condition, Adam hopes to convince people to see beyond the exterior and judge others by their characters rather than their appearance.

On the other end of the scale is Louisa Day, a young woman who's made a career out of her obsession with beauty. As a makeup artist, Louisa feels it is her job to look good, spending two hours getting ready each morning and up to three hours for a night out. And Louisa is willing to do whatever it takes to maintain and improve her appearance - having already undergone painful collagen fillers she's now considering a breast augmentation.

So far this series, Adam has been taking his campaign to get people like him noticed by a beauty-obsessed society to the streets, but how will he fare when faced with a woman who personifies this beauty craze?

It's a bumpy ride for both during this journey as they confront not just the public's prejudices but their own, and grapple with the uncomfortable memories that have shaped who they are today. With the help of psychiatrist Dr Laxmi Kathuria, can Adam convince Louisa to see behind the superficial and love herself, and others, for who she is inside rather than what she sees in the mirror?