Inside the Superbrands - Season 1
Season 1
Episodes
Heinz
Helen Skelton uncovers the inside secrets of some of Britain's most popular brands. In the first episode, she is joined by Ed Sheeran to go behind the scenes at Heinz. Helen discovers the new products the company is developing, explores if baked beans are good for you, and meets the owner of a bean museum.
Walkers
Helen Skelton goes behind the scenes at Walkers crisps, meets celebrity spokesman Gary Lineker, and finds out what the company is doing about the number of crisp packets ending up in landfill. Helen also sets out to learn about the nutritional aspects of crisps and uncovers the lengths Walkers go to for the right crunch
Kellogg's
Helen Skelton goes behind the scenes of Kellogg's, discovering the stories behind the creation of the company's famous mascots, from Tony the Tiger to Coco Monkey, and hears about plans to reduce the sugar content in cereal. Helen also visits a life-long cereal memorabilia collector and finds out why Coco Pops have been turning pink.
McCain
Helen Skelton goes behind the scenes of McCain, the world's largest chip company and meets the voice of their advertising campaigns, Ricky Tomlinson. She also discovers the new products McCain is developing to appeal to the next generation, visits a farm that supplies McCain to find out how they are coping with the increasingly unpredictable weather, and gets access to a top-secret lab where the brand is testing new varieties of potatoes.
Warburtons
Helen Skelton uncovers the inside secrets of Warburtons, discovering why the UK's bestselling bakery brand is branching into the luxury cake market and learning about bread waste. Helen also sees how they make their classic White Toastie loaf and crumpets, and meets the quality team who count the holes in crumpets to ensure perfection.
Wall's
Helen Skelton goes behind the scenes of Wall's, the UK's biggest ice cream brand, and meets the team developing a new lolly for the company's 100th birthday. Helen also discovers the sensory relationship people have with ice cream and meets some of the ice cream van sellers who are keeping this British tradition alive.
Guinness
Helen Skelton goes behind the scenes of Guinness, finding out why they are launching a new alcohol-free beer, before discovering how stout can appeal to the next generation. She also meets a superfan who exposes badly pulled pints on his Instagram account, and looks back at some of the company's most iconic adverts.
Typhoo
Helen Skelton goes behind the scenes of Typhoo, and meets the team tasked with reinvigorating one of the UK's biggest tea brands following in light of a recent decline in sales. Helen also meets Su Pollard, the star of one of their most famous advertising campaigns, and sees Typhoo trying to become more sustainable as they trial a new plastic-free teabag.
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