Secrets of the Superbrands

Secrets of the Superbrands (2011)

EndedDocumentary show

Alex Riley thinks he's immune to brands. When it comes to fashion, technology and food brands he just goes for the cheapest and what works for him. He's convinced he's not seduced by the advertising, celebrity endorsements and hype which surrounds the big global brands. So how did that pair of Adidas trainers get in his wardrobe? And how did that can of Heinz Baked Beans make it into his shopping trolley? And why does he have a Nokia mobile phone in his pocket rather than any other make? With the help of marketeers, brain scientists and exclusive access to the world of the superbrands Alex sets out to find out why we buy them, trust them, even idolise them.

Network
Scheduleevery Tuesday at 21:00 (60 min)

Recent Episodes

EpisodeNameAirdate
S01E03FoodMay 31, 2011
S01E02FashionMay 24, 2011
S01E01TechnologyMay 17, 2011
View all episodesView all seasons

Frequently Asked Questions  Warning: Spoilers

When did 'Secrets of the Superbrands' premiere?

'Secrets of the Superbrands' premiered on January 4, 2011.

Who is the host of 'Secrets of the Superbrands'?

Alex Riley is the host of 'Secrets of the Superbrands.'

What is the premise of 'Secrets of the Superbrands'?

'Secrets of the Superbrands' explores the psychology behind some of the world's biggest brands and how they use marketing to influence our behavior.

What are some of the brands featured on 'Secrets of the Superbrands'?

Brands featured on 'Secrets of the Superbrands' include Apple, Coca-Cola, and Nike.

What is the goal of 'Secrets of the Superbrands'?

The goal of 'Secrets of the Superbrands' is to expose how companies use advertising and marketing to manipulate our subconscious desires and emotions.

How did 'Secrets of the Superbrands' receive critical acclaim from viewers?

Viewers praised 'Secrets of the Superbrands' for its insightful analysis of consumer psychology and the role of advertising in our lives.

What is the impact of 'Secrets of the Superbrands' on the advertising industry?

'Secrets of the Superbrands' sparked a debate about the ethics of advertising and led to calls for greater transparency and accountability in the industry.

What inspired 'Secrets of the Superbrands'?

'Secrets of the Superbrands' was inspired by the book 'Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy' by Martin Lindstrom.

What does 'Secrets of the Superbrands' reveal about consumer perception?

'Secrets of the Superbrands' reveals that many of our beliefs and opinions about brands are shaped by advertising messages rather than our actual experiences with the products.

How does 'Secrets of the Superbrands' explore the concept of addiction?

'Secrets of the Superbrands' explores the idea that advertising and marketing can be addictive, and that many people get hooked on the consumption of certain brands.

Cast

View all cast

Characters

View all characters

Recently Updated Shows

Recently updated shows that might be of your interest.
The Institute
Upcoming

The Institute

When 12-year-old genius Luke Ellis is kidnapped, he awakens at The Institute, a facility full of children who all got there the same way he did, and who are all possessed of unusual abilities. In a nearby town, haunted former police officer Tim Jamieson has come looking to start a new life, but the peace and quiet won't last, as his story and Luke's are destined to collide.

LEGO Masters
Running

LEGO Masters

Based on the hit British reality-competition series of the same name, LEGO Masters brings imagination, design and creativity to life when teams of LEGO enthusiasts go head-to-head, with infinite possibilities and an unlimited supply of LEGO bricks. Teams of two will compete against each other in ambitious brick-building challenges to be crowned the country's most talented amateur LEGO builders. In each episode, the competing pairs who most impress the judges will progress to the next round, until the finale, during which the top teams will face off for a cash prize, the ultimate LEGO trophy and the grand title of LEGO Masters.

The UnXplained
Running

The UnXplained

The UnXplained will tackle subjects that have mystified mankind for centuries, from mysterious structures and cursed ancient cities to extraterrestrial sightings and bizarre rituals. The series will also feature contributions from top scientists, historians, engineers and researchers - each seeking to shed light on how the seemingly impossible can happen.

King of the Hill
Running

King of the Hill

King of the Hill follows the life of Hank Hill, his wife Peggy, their 13-year-old son Bobby, their 18-year-old niece Luanne, her husband Lucky, their newborn baby girl Gracie and his beer guzzling neighborhood buddies, Dale, Bill and Boomhauer.

GenreComedy
Neighborhood Wars
Running

Neighborhood Wars

With a record number of Americans trading city life for homes in the suburbs, relationships between neighbors are being put to the test. Neighborhood Wars takes viewers into the homes and backyards of neighbors across the country with some of the most unexpected and emotionally charged events caught on camera. Featuring footage from cell phones, drones, home security cameras and more, the series showcases the kindness and conflict between real-life neighbors throughout the US.