Secrets of the Superbrands

Secrets of the Superbrands (2011)

EndedDocumentary show

Alex Riley thinks he's immune to brands. When it comes to fashion, technology and food brands he just goes for the cheapest and what works for him. He's convinced he's not seduced by the advertising, celebrity endorsements and hype which surrounds the big global brands. So how did that pair of Adidas trainers get in his wardrobe? And how did that can of Heinz Baked Beans make it into his shopping trolley? And why does he have a Nokia mobile phone in his pocket rather than any other make? With the help of marketeers, brain scientists and exclusive access to the world of the superbrands Alex sets out to find out why we buy them, trust them, even idolise them.

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Scheduleevery Tuesday at 21:00 (60 min)

Last Episode

Food
Season 1Episode 360 min

Food

Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we recognise them like members of our own families? Alex travels the globe to find where they've come from and how they make us keep on buying them.

May 31, 2011

Recent Episodes

EpisodeNameAirdate
S01E03FoodMay 31, 2011
S01E02FashionMay 24, 2011
S01E01TechnologyMay 17, 2011
View all episodesView all seasons

Frequently Asked Questions  Warning: Spoilers

When did 'Secrets of the Superbrands' premiere?

'Secrets of the Superbrands' premiered on January 4, 2011.

Who is the host of 'Secrets of the Superbrands'?

Alex Riley is the host of 'Secrets of the Superbrands.'

What is the premise of 'Secrets of the Superbrands'?

'Secrets of the Superbrands' explores the psychology behind some of the world's biggest brands and how they use marketing to influence our behavior.

What are some of the brands featured on 'Secrets of the Superbrands'?

Brands featured on 'Secrets of the Superbrands' include Apple, Coca-Cola, and Nike.

What is the goal of 'Secrets of the Superbrands'?

The goal of 'Secrets of the Superbrands' is to expose how companies use advertising and marketing to manipulate our subconscious desires and emotions.

How did 'Secrets of the Superbrands' receive critical acclaim from viewers?

Viewers praised 'Secrets of the Superbrands' for its insightful analysis of consumer psychology and the role of advertising in our lives.

What is the impact of 'Secrets of the Superbrands' on the advertising industry?

'Secrets of the Superbrands' sparked a debate about the ethics of advertising and led to calls for greater transparency and accountability in the industry.

What inspired 'Secrets of the Superbrands'?

'Secrets of the Superbrands' was inspired by the book 'Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy' by Martin Lindstrom.

What does 'Secrets of the Superbrands' reveal about consumer perception?

'Secrets of the Superbrands' reveals that many of our beliefs and opinions about brands are shaped by advertising messages rather than our actual experiences with the products.

How does 'Secrets of the Superbrands' explore the concept of addiction?

'Secrets of the Superbrands' explores the idea that advertising and marketing can be addictive, and that many people get hooked on the consumption of certain brands.

Cast

Alex Riley

Alex Riley

plays himself
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Characters

Presenter

Presenter

played by Alex Riley
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