The Business of Bad News

Season 4Episode 260 minJan 10, 2013
The Business of Bad News
From John Stossel's blog: When tragedy strikes, what do you do if your company is at the center of it? What if you manufacture the Bushmaster rifle? What if you run BP when it spills oil? On this week's show, Rohit Bhargava and Fraser Seitel explain crisis management strategy, like how Apple handled Steve Jobs' illness, and how the company that makes Skittles reacted after Trayvon Martin was killed holding them. The media exaggerate bad news. "The Skeptical Environmentalist" author, Bjorn Lomborg, addresses claims about genetically modified food, and global warming, as in this Newsweek article about "The End of Pasta." Julie Gunlock of the Independent Women's Forum points out how the danger of BPA products has been overblown by activists. Some people earn money thanks to people's (often irrational) fear of bad news.
The Business of Bad News has aired on Jan 10, 2013 at 8:00 PM
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