Why I Fired Them
With the final just days away and Lord Sugar on the cusp of choosing his new business partner, he looks back on the candidates who fell before the final hurdle and the tasks that took them to the brink.
This year's candidates have created marketing campaigns on the high seas, sought ticket sales in Wales and were driven to distraction in Silverstone. They got a handle on designing a new kid's toothbrush, didn't bottle it when it came to making a new non-alcoholic drink and channelled their energies when selling live on TV, all while having a bizarre obsession with green and brown!
Lord Sugar leads us through the best and worst decisions made by this year's aspiring entrepreneurs. Reflecting on their boardroom bust-ups, he lets us in on the reasons he decided to utter the dreaded words, ‘You're fired!'
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