Comics
Lord Sugar summons the candidates to the House of Illustration, the UK's only gallery dedicated to graphic art. On arrival, the teams are greeted by their business superhero as they have never seen him before. Via augmented-reality technology, Lord Sugar reveals that the candidates are to create a brand new comic aimed at eight- to 12-year-olds. They need to invent a new comic name, main character and original story as well as design a dynamic front cover using cutting-edge AR. With comics printed overnight, they need to pitch to leading industry figures to secure orders. The task balances creative flair with productive pitching, and the team that forgets either could face a graphic showdown in the boardroom.
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