The Rise of a Rival

Season 2Episode 1463 minjuin 13, 2021
The Rise of a Rival

In the 1970s, one major cola brand launches a blind taste test marketing plan that takes direct aim at their biggest competitor. As a new era of competition heats up between the behemoth brands, each side selects a new leader who takes the companies to battle in a rivalry that will birth countless iconic soda products and memorable marketing stunts.

The Rise of a Rival has aired on juin 13, 2021 at 21:00
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