What's the Big Deal: Britain's Best Buys?

What's the Big Deal: Britain's Best Buys? (2025- )

RunningReality show

Across each episode, Natalie explores four talked about products -  from ice baths to teeth-whiteners. With behind-the-scenes access to scientists, nutritionists and industry insiders, Natalie will investigate how these products actually work and which ones she thinks are worth the hype. 

As Natalie gathers intel from a raft of experts, six charismatic British households are road-testing these products for themselves at home, then they'll give their honest opinion on which ones they'd buy.

Network
Scheduleevery Friday at 20:00 (60 min)

Last Episode

Episode 4
Season 1Episode 460 min

Episode 4

Natalie Cassidy investigates Britain's most talked-about products to discover whether or not they're worth the hype. From pizza ovens to LED face masks, Natalie takes a deep dive into the UK's latest 'must-have' items. Their adverts are all over our socials and they're the talk of the water cooler among, but should we be splashing our hard-earned cash on them? Do they actually work, and are they worth all the fuss? While Natalie gets the lowdown from the experts, six British households road-test these 'wonder products' for themselves, putting them through their paces to see how they perform in the real world. Robot vacuums promise to take the hard work out of housework, but is the hype justified? To find out, Nat asks an army of cake-chomping, crisp-munching four-year-olds to create the world's messiest carpet, before putting three differently priced vacuums to the test. Natalie also explores the controversial subject of dupe perfumes - are they an affordable way to get the scent you want, or just cut-price, poor-quality imitations of the real thing? She also takes a pummelling in the name of science to find out if massage guns really work and goes head-to-head with a leading chef to see if veggie choppers are a fantastic kitchen shortcut, or a poor substitute for good old-fashioned knife skills. 

Apr 25, 2025

Recent Episodes

EpisodeNameAirdate
S01E04Episode 4Apr 25, 2025
S01E03Episode 3Apr 18, 2025
S01E02Episode 2Apr 11, 2025
S01E01Episode 1Apr 4, 2025
View all episodesView all seasons

Cast

Natalie Cassidy

Natalie Cassidy

plays herself
View all cast

Characters

Presenter

Presenter

played by Natalie Cassidy
View all characters

Also known as

  • What's the Big Deal? (United Kingdom)

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