What's the Big Deal: Britain's Best Buys? (2025- )

Natalie Cassidy investigates Britain's most talked-about products to discover whether or not they're worth the hype. From pizza ovens to LED face masks, Natalie takes a deep dive into the UK's latest 'must-have' items. Their adverts are all over our socials and they're the talk of the water cooler among, but should we be splashing our hard-earned cash on them? Do they actually work, and are they worth all the fuss? While Natalie gets the lowdown from the experts, six British households road-test these 'wonder products' for themselves, putting them through their paces to see how they perform in the real world. Robot vacuums promise to take the hard work out of housework, but is the hype justified? To find out, Nat asks an army of cake-chomping, crisp-munching four-year-olds to create the world's messiest carpet, before putting three differently priced vacuums to the test. Natalie also explores the controversial subject of dupe perfumes - are they an affordable way to get the scent you want, or just cut-price, poor-quality imitations of the real thing? She also takes a pummelling in the name of science to find out if massage guns really work and goes head-to-head with a leading chef to see if veggie choppers are a fantastic kitchen shortcut, or a poor substitute for good old-fashioned knife skills.